I founded WebsitePlannerPro in early 2010 to fill a gap often found in the small business website development process. That gap is content planning. 

Larger companies and corporations can afford to hire consultants to help them with competitor research and strategic communication planning. I know. I've been one of those consultants for Agilent Technologies, Boeing, Cisco, E*TRADE, HP and many others.

Professional practitioners and smaller organizations need this type of help, as well, though many don't realize it until they discover that content planning isn't their website designer's job or expertise. When they do realize the need for help with planning, it can be both difficult to find and expensive.

The result? All too often, the website project bogs down because the owner doesn't have the time or patience to do the necessary research. Or, perhaps out of frustration or simply not knowing better, he or she ends up settling for a website that looks nice, but isn't content competitive with those of local peers.

WebsitePlannerPro provides a solution to this problem.

We research and write our website content planning workbooks with the same thoroughness and professionalism rendered to corporate clients. Then, to ensure affordability, we sell them at a price point that small business owners and professionals needn't think twice about.

It's a solution that works out well not just for the small business website owner, but for the designer, as well.

What do you think? Given that WebsitePlannerPro is a new and unique solution within the website development process, we especially welcome your feedback.

Dianne Edleman, PhD has been a strategic communications and research consultant for over 20 years. Her clients have included corporations such as Agilent Technology, Boeing, Cisco, E*TRADE, HP, Indus International, and salesforce.com, as well as small consulting firms, design studios, and start-ups.

Prior to consulting, Dianne was SVP Creative Director for Ogilvy & Mather Direct in New York, Hong Kong, and Atlanta. During her ten years there, she and her creative teams developed award-winning direct marketing campaigns for American Express, Kimberly-Clark, Lever Brothers, Sylvan Learning Centers, The Atlanta Ballet, and other well-known companies.

Dianne operates WebsitePlannerPro from the Portland, Oregon area.